Lori Shelby, Ph.D., Founder & CEO
What is one of the most powerful things you can do to improve your survey and increase your response rate? Pre-testing! Pre-testing is essentially a practice run of your survey that helps you determine how effective it will be.
Take the opportunity to go beyond just collecting answers to your questionnaire during pretesting. Engage with your respondents directly. This method of pre-testing is called participating pre-testing.
Some example questions to ask your pre-testers:
Keep an open mind and take action to improve your survey based on the answers your pre-testers give you, Your survey will almost always be improved leading to a better survey experience for your respondents and the potential for an increased response rate.