Lori Shelby, Ph.D., CEO & Founder
This is a holiday present for those of you who are survey research nerds like me...
Did you know that Likert is actually pronounced Lick urt? Yes, really, That is how Dr. Rensis Likert pronounced his name.
Even what a Likert scale is and is not is widely misunderstood. A five-point scale ranging from Strongly Disagree to Strongly Agree as is often seen on surveys as a way to answer a question is actually not a Likert scale. However, it is really just an ordinal scale. The misunderstanding likely stems from an oversimplification of Likert's (1932) article that has become a common misbelief over time. Likert was actually putting forward a methodology to uses a series of questions to develop a scale that includes different dimensions of a subject.He directly stated the scale labels were not important in and of themselves.
To avoid misunderstanding, it is becoming more and more popular to use the term Likert-type to refer to a 5 or 7 point scale that have a rank order and are equivalent on either side (e.g., Very Important, Important, Neutral, Unimportant, Very Unimportant). Even this is a misuse of Likert's methodology, but it is a good compromise.
Lori Shelby, Ph.D., Founder & CEO
Introducing our New Blog Series on Getting Out the Vote!
For the next few weeks, our #MethodsMonday blog posts will be about voting in the United States and the methods behind the scenes.
What we won’t be discussing: Opinions on who to vote for or against, and considerations of personality, character, personal history, and/or having a presidential manner. Although these topics are of interest in the 2020 election, the purpose of this blog is to focus on methods topics of interest.
What we will be discussing: For our first week, we are covering some voting information basics in the United States. Week 2 we will be discussing the security methods our government uses to protect the vote, and for week 3 we will be reviewing the methods pollsters use to predict voting results.
Make a Plan to Vote
In 2020, it is important to make a plan to vote. Https://www.vote.org is your one stop location for information on voting, regardless of where you live or your political beliefs. You can confirm you are registered, get election reminders, find your polling place, etc. The website is easy to use and intuitive.
Where do the Candidates Stand on the Important Issues?
Although we certainly get information from watching debates, reading the news, and from social media, I find it helpful to have comparisons of the candidates on key issues from sources outside of their campaign websites.
Here are a couple that I found particularly useful:
The Shelby Global Team
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